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Microsoft steps into hosted CRM business

04.04.2006
Microsoft Corp. took a step into the hosted CRM market business last week by offering products to third-party companies. At the Convergence 2006 user conference in Dallas, the vendor brought out the Microsoft Dynamics CRM Professional Edition application for Service Providers.

The new tool targets value-added resellers and business partners that would use the application to deliver a hosted offering to end users.

The software can be accessed via a Web browser or through an Outlook desktop client.

Since February, IT consultancy CBH Inc. in Irvine, Calif., has been a hosted CRM customer of Microsoft partner Streamline Solutions LLC in Newport Beach, Calif.

Migrating to a hosted version of Dynamics CRM 3.0 for sales force automation last month was a "no brainer," said Myron Weber, CBH's chief technology officer.

The application was deployed quickly with reduced upfront costs, but with the requisite service levels, said Weber.