Microsoft's Wilson: CRM will be a modern app

02.11.2005
Brad Wilson, general manager of Microsoft CRM's unit, spoke with Computerworld Wednesday about the release of the company's long-awaited CRM 3.0 software, which he called "a very modern application... with a Web services architecture." Wilson also explained why Microsoft jumped from Version 1.2 to 3.0 in a single release and said the company is poised for continued growth in the CRM market.

Can you tell us about your announcement of the shipment of CRM 3.0? We had said we'd finish sometime in the first quarter of 2006. Now, we're releasing in early December worldwide. We finished coding back in May, and we just finished testing and everything else this week on Monday. Things went as expected.

You went from CRM 1.2 to 3.0. Why the skip? We had initially planned to release 2.0 in the spring of this year, but the partners and customers said, "This is a good release, but it really could be a game-changing release if you went back and did some additional work." We decided to put some more time in the development cycle, rescoped it and added some customer-platform flexibility to make it easier to develop highly customized and vertical applications around CRM.

For instance? [3.0] has the ability to add new objects with no coding, and it's fully upgradable and portable. If you want a property management application that can create apartment and community objects with no coding, this will automatically generate the underlying data and the screen and all the Web services for it, and you can use it in a workflow and in reporting.

How did you accomplish this? Microsoft CRM is a very modern application, built in the last four to five years with a Web services architecture. You can automatically generate a new object and make that object live and work in the system. Before, it would have required a lot more coding to create customer objects. Our partners have told us in Version 3.0 they'll be able to develop vertical applications in a quarter of the time they could in the prior release.

How are you doing in the market? We grew 100 percent last year, and we're foreseeing a very fast rate of growth going forward. We have five and a half thousand customers now, with 150,000 [end] users.