The new feature, provided in partnership with deal aggregator website , lets Bing serve up links to 200,000 coupons and offers from businesses in 14,000 U.S. cities.

, Microsoft said on Thursday in a blog post.

The goal is to make it easier for Bing users "to discover, share and search for the best deals in your area -- all from one place," wrote Andy Chu, a Microsoft director of product management.

Online coupon sites have taken off in a big way in the past year, led by Groupon, a daily deals website founded in late 2008 that recently closed a funding round worth almost US$1 billion after turning down a reported $6 billion acquisition offer from Google.

Yahoo and Google are developing their own services for deals and coupons.