Microsoft: Expect 100,000 Win 8 apps by Feb. 1; 400M devices by July

08.10.2012
has set some ambitious goals for 8 -- 400 million devices in customer hands by next July and more than 100,000 stocked in the Windows Store by the end of January, according to a top Microsoft sales exec.

That's according to a interview with Keith Lorizio, Microsoft's vice president for U.S. sales and marketing, who calls the success of Windows 8 a guarantee.

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He cites the 400 million Windows 8 devices out of a potential 1 billion devices in the marketplace as massive distribution of the new operating system. These devices would include both new sales and upgraded Windows 7 machines.

The company hopes to draw customers with the unified look and feel of Windows 8 with its Xbox and Windows Phone 8 platforms that rely on touch and tiles as their navigation preferences, he says.