Mayer expected to lay out Yahoo's turnaround plan Tuesday

24.09.2012
Yahoo's new CEO Marissa Mayer is expected to unveil her plan on Tuesday to turn around the ailing Internet company.

Industry analysts say it's time for Mayer, who , to lay out a vision for 's future that will motivate employees and keep investors on board.

Mayer to roll out her new plan during a companywide meeting at Yahoo's Sunnyvale, Calif., headquarters, according to a report from . Citing an internal memo, the report noted that Mayer, who left a high-level executive position for Yahoo, met with Yahoo's board of directors twice last week to detail her plans. The company is expected to hold two meetings -- one in the morning and one in the afternoon to accommodate various time zones.

A Yahoo spokeswoman declined to comment on the report or to confirm or deny that a plan will be unveiled Tuesday.

Mayer has spent a few months at the helm of a company that has gone through three CEOs in less than a year, suffered slipping mindshare and an .

"This will make the difference over whether Yahoo grows or becomes the next Netscape," said Rob Enderle, an analyst with the Enderle Group. "She needs to provide a vision the employees, investors, users, and advertisers can believe in and then execute. Yahoo is in a mess, but she has been making some strong initial decisions."