See, even the smallest enterprise can benefit from leveraging blogs, social networks, and other online tools. Too bad there's no instruction manual aimed at teaching owners the basics of online marketing.

Actually, there are plenty of them -- and if you own a Kindle, a device that can run a Kindle app, or even just a PC, you can get one for free.

For a limited time, Amazon is offering the Kindle edition of by Jon Reed, free of charge. The e-book has a list price of $24.99, and its paperback counterpart normally sells for around $16.

True to its name, the tome promises to help you promote your small business online, starting with building a Web site and making that site visible on Google and other search engines.

You'll also learn to create worthwhile content (blogs, podcasts, etc.) that you can promote via social networks like, Facebook, Twitter, and LinkedIn.