Market research firm Yankee Group changes hands

17.11.2005
Market research Yankee Group Wednesday announced it is under new ownership and leadership.

Emily Green, most recently head of Cambridge Energy Research Associates, is assuming the top post at Yankee under a buyout of the company by her and a private equity firm called Alta Communications. The value of the transaction was not disclosed. Yankee had been owned by Decision Matrix Group, which bought the firm last year from Reuters.

Brian Adamik is stepping down as CEO of Yankee Group after 12 years with the company.

Green says there will be no immediate impact on other employees or customers, and noted she is not bringing in "a big team of my own." She said Yankee Group was not actively seeking a shopper.

Green described high tech as "a long-term passion" and said she was with Forrester Research earlier in her career. With IT spending on the rise, she said she is optimistic that market research firms can succeed by making data available in a timely and flexible way, such as by exploiting the Internet. She cited areas such as municipal wireless networks and IP TV technology as being among hot research topics.