Brother, has Apple moved on. The company and is taking a sharp turn toward services, mobile and consumer electronics -- a dream Jobs has been coddling for two and a half years, he said.

As the packed exhibit floor at MacWorld indicated, the Mac is very much in ascension. But for Jobs, who thrives on the new as much as Apple observers do, Mac is, for now, a fait accompli. Now it's convergence time.

The first of Apple's two market-shaking new products is , the first credible entry into TV over broadband. Apple TV is a set-top receiver, digital content store and wireless LAN broadcaster for Apple's iTunes.

The tiny box is neither a Mac nor a digital video recorder. The USB port is reserved for "service and diagnostics," not human interface devices, and all of Apple TV's audio and video ports are outputs. Apple TV syncs content only from Macs and PCs within Ethernet or wireless (802.11 a/b/g/n) shouting distance that are running iTunes desktop software, and it can also reach out directly to Apple's iTunes service with a touch of its gumstick remote. In other words, Apple TV turns every PC and Mac in your home or office into a tunable wireless digital television, but every channel has iTunes on.

is the penultimate converged mobile device, bringing together a mobile phone, a widescreen iPod and an Internet communicator in a sub-12mm thin handheld that places iPhone users at three times the normal risk of plowing into oncoming traffic. iPhone has no physical keyboard; one pops up on-screen when you need it. Likewise, there is no scroll wheel, escape button, call start/end button or any tactile buttons at all except one that returns you to the application launch menu.