Targeted Status Updates "aims to make it easier for members to receive relevant information from companies they follow," says LinkedIn project manager Mike Grishaver. "In turn, companies can now communicate with their followers in a very personalized way and provide content tailored to specific audiences."

When users follow a company on LinkedIn, information and updates such as company news, industry trends and job opportunities are pushed to the activity stream. LinkedIn says that the more you engage with a company, the more you'll find relevant content.

Here's a rundown of the features and how your businesses can use this to your advantage.

Any company page administrator can target a status update to a particular audience. To do this, log into your company's LinkedIn page, type the text of an update and click the drop-down menu next to "Share with:" for the "Targeted audience" option.