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Kobo Vox 'Social eReader' to Battle Kindle Fire, Nook Color

19.10.2011
A three-way bare knuckler is underway in the 7-inch color eReader market. Kobo today unveiled its new $200 , the company's first color eReader that matches up nicely (on paper, at least) with Amazon's $200 , which starts shipping next month.

Both the Kobo Vox and Kindle Fire also must battle Barnes & Noble's popular , currently priced at $250 and rumored to be very, very soon.

Android-Powered

Kobo Vox runs a full version of Android 2.3, and has access to more than 15,000 free apps, the company says. Like the Kindle Fire and Nook Color, Vox is a multi-use slate, allowing users to browse the Web, check email, listen to music, watch movies, play games, and store photos.

Vox is the "world's first social eReader," Kobo claims, with deep hooks into and that allow users to interact with fellow readers on the world's largest social network. Vox also ties into other social services, including its parent's own .

Given to add social features to the Kindle, it's debatable whether Kobo's claim of social superiority is legit. We'll find out when these new eReaders ship.