Misek's reasons for dismissing the name iTV are exactly the same ones that we at Macworld UK have been saying ever since Apple first announced what we now know as the Apple TV. The device was called iTV when it was first unveiled by Apple, but the name was changed prior to launch. The problem is a UK TV channel has the same name, and we absolutely can't see them giving into Apple. In fact back in February this year we reported that the chief executive of . (More below)

Misek's also points out the existence of the UK TV channel. He says "Recent checks" suggest ITV will not sell its rights to the name, which it holds globally. Although he admits, "They may be just negotiating", as reported by .

The analysts reason for suggesting that iPanel would be a better name are as follows:

It would be so much more than a TV. "It is a display, gaming center, media hub, computer, home automator, etc."The iP would be consistent with Apple's other products - iPhone, iPod, iPanel.Crestron owns the "iPanel" trademark, but it has "discontinued its product line and is focusing more on Apple products to integrate in their system."

Coming in Q4