Hill is not the only one beginning to notice IT's impact on the environment. Other CIOs are starting to talk about how much energy their systems use and how they can be more efficient and thus friendlier to the environment. Even so, the real impetus for green computing -- also called sustainable computing -- is the green cash that eco-friendly decisions can save.
"There's always a company out there doing something to be eco-friendly, but for most companies, it has to make money sense," says Thomas Bolioli, president of Terra Novum LLC, a consulting company in Watertown, Mass., that advises IT departments on energy efficiency.
Bolioli says companies are starting to better balance their computing requirements with the desire to reduce energy consumption and the corresponding costs. They're employing power management software to power down PCs when not in use, and they're opting for more energy-efficient components, such as LCDs rather than CRT monitors, when refreshing hardware.
Early sprouts
There's no doubt that sustainable computing is on the rise. A recent conference on opportunities for energy savings, co-sponsored by the U.S. Environmental Protection Agency , drew about 200 attendees, including some from big-name players such as AT&T Inc., Target Corp. and Visa U.S.A. Inc.