iPhone trounces BlackBerry Storm in satisfaction rating

23.12.2008
First reactions from buyers of Research in Motion Ltd.'s newest BlackBerry Storm smart phone have been "lukewarm," and nowhere near the satisfaction ratings of 's , a market research analyst said Tuesday.

"It's not that the BlackBerry Storm is a bad phone," said , research director at ChangeWave Research. "It's just that the initial launch has glitches which have resulted in a mediocre satisfaction rating, while consumers are already trained to expect the very highest standards from their BlackBerries."

In its most recent consumer smart-phone survey, ChangeWave found that the Storm's satisfaction rating was more akin to a mid-tier handset and significantly below that of people who own Apple's iPhone. Just 33% of new Storm owners, for example, said they were "very satisfied" with the touch screen smart phone, compared to 77% of iPhone owners who answered with that phrase in a July 2008 survey ChangeWave conducted less than a month after Apple launched the iPhone 3G.

Likewise, 14% of Storm owners said they were "unsatisfied" with their new , compared with 5% of iPhone buyers who gave that response in July.

But the Storm is not all RIM has to offer, Carton said, as he argued that the Waterloo, Ontario, company is in a strong position leading into 2009.

"For the first time in a year, RIM's next 90 days are looking very, very strong," said Carton, "even in relation to Apple. Overall, BlackBerry represents the top of the line. And although Storm started off looking like a mid-tier smart phone in terms of its initial consumer reaction, that's not the end of the story."