According to Intel Malaysia country manager Ryaz Patel the RSP is the first of its kind in Asia. "The Intel Virtual RSP is powered by Intel Core processors and is an interactive kiosk with an easy step-by-step decision making tool, which complements the role of retail salespersons to help customers choose their personal computer (PC) according to their budget and usage model."

"Intel believes the Virtual RSP will transform customers' PC shopping experience by helping them make the most appropriate PC purchase decision that best suits their needs," said Patel.

"We also envision that these Intel Virtual RSPs may help reduce the visual clutter at IT malls," he said. "It is also environmentally friendly since it reduces the use of printed brochures which in turn help reduce paper usage."

"As well as Intel core processors with vPro technology, the Intel Virtual RSP also features Intel Active Management Technology (ATM), which allows administrators to manage systems remotely even when powered down, thus helping to reduce operational costs and energy consumption," he said. "Integrated with wireless transaction technology, the Intel Virtual RSP can be monitored via a central management system and can be placed anywhere in a mall or any other location to deliver real-time content."

He said the Intel Virtual RSP may also be configured to collate generic engagement and demographics data. "The data can be used by retailers to customise their promotions to a more targeted audience. Each Intel Virtual RSP is customisable and products listed are specific to the respective IT stores. This new solution is one of Intel's digital signage solutions."