"Over the years, organizations have spent a lot of time and money on capturing and storing data as part of large-scale data warehousing projects," said Philip Carter, associate practice director for IDC's Business Analytics practice in Asia/Pacific. "Moving forward, companies need to start developing this data into real intelligence by offering it to a broader spectrum of users, as well as leveraging forward-looking predictive analytics to drive competitive advantage in the market where there is a potential recovery in the short-term."

According to research house, the move of business analytics into broader mainstream adoption in Asia Pacific can be attributed to three key drivers: