HTC chief executive officer, Peter Chou, said: "[That] SLCD would also be used on the flagship devices such as HTC Desire and Nexus One and would bring exceptional natural balanced colour, clear contrast, broad viewing angles, and improved power efficiency."

"The SLCD displays provide consumers with a comparable visual experience to HTC's current 3.7 inch displays with some additional benefits including battery performance," said Chou.

HTC is listed on the Taiwan Stock Exchange and produces smartphones powered by various operating systems such as Android, and Windows.

"HTC is experiencing high demand for many of our phones, specifically our phones with 3.7 inch displays," said Chou, adding that the change has been made because suppliers of AMOLED display technology, which is currently in use, cannot keep up with market demand for phones such as HTC Desire.