In a brief statement today, HP said it has decided to "stop actively selling" Neoview.

"Our customers are demanding options for addressing an emerging set of requirements around the explosive growth of data, new types of information, new classes of analytics and new delivery models," the statement said.

The statement added that HP will continue to work with partners in addressing "next-generation" BI requirements. No information was immediately available on what HP's plans are for existing Neoview customers, or how long the company will continue to support them.

HP's decision to pull the plug on Neoview has been expected for sometime. It was when and unveiled a series of data warehousing appliances featuring HP hardware running Microsoft's BI software.

HP's Neoview, an integrated hardware and software appliance targeted at BI applications, was launched with considerable fanfare during Mark Hard's tenure at HP. The product however largely and failed to make any impression in the market.