HP aims to fight complexity for partners

19.09.2005
At last week's HP Global Partner Conference held in Las Vegas, HP CEO and president, Mark Hurd, said in his opening keynote address that one of the main strategies for HP going forward will be to eliminate the complexity of doing business with the technology giant.

'HP's complexity to do business with has been a consistent point of discussion from the majority of our partners,' he added, 'and elimination of these complexities is one of the driving forces behind the transformation through which HP is going currently.'

He also re-iterated that HP will be heavily focused on growing both its partner channels and direct channels, particularly those indirect channels that show unwavering commitment to HP.

'I always get asked the question about HP's vision. But I think vision is overrated. My strategy for HP is not to 'out-vision' its competitors, but to 'out-innovate' its competitors,' Hurd stated.

He added that, possibly to the disapproval of the press and HP public relations teams, HP will not be an exciting company going forward, but will rather focus on delivering a consistent and predictable message to its partners.

'We will drive customer experience with boring predictability,' he commented.