How Google + Will Affect SEO for Your Website

07.07.2011
Google's new social networking site, Google+, launched to much fanfare last week. The new service, currently in invite-only stage, has created a buzz with its novel sharing and group video chat features.

The social network is Google's attempt to change the quasi-monopoly Facebook has enjoyed in the social media space for the past five years. But will also have far-reaching for search. And while some of the details of how Google + will ultimately affect search remain unclear, here are the key areas to watch below.

Search Results

Google suspended its Realtime Search on July 4. The search feature, which displayed Twitter feeds in real time, was turned off by Google because its contract with Twitter had expired. It is clear however, that the contract was not renewed because Google plans on including their own Google+ live feed into their searches, rather than Twitter's. So while the details remain murky, you should anticipate some iteration of Google +'s live feed displayed alongside search results in the near future.

Brand pages

Google has said that their social network is not ready to support brand pages or profiles yet. Obviously, if it wants a chance to compete with the likes of Facebook, the company will have to offer brands a compelling profile or page to communicate with their followers. What kind of platform Google+ intends to offer brands is yet to seen.