Google's Brin initially thought Circles was too complicated

19.10.2011
Google co-founder Sergey Brin initially considered the Circles content-sharing mechanism on Google+ to be too complicated, but after he started using the site he changed his mind and now thoroughly enjoys using the company's social networking site.

"As a user I'm very pleased with the results," Brin said at the Web 2.0 Summit, where he answered questions from conference co-chairman John Battelle and audience members.

Social networking sites, including Google's Orkut, were never attractive for Brin, mostly because he never felt comfortable with their content sharing models, he said.

Google+, launched in late June, will play a key role in the company's ongoing efforts to unify the many Google products and brands into a uniform look and experience, he said.

Coming soon to Google+ will be some features the company has been criticized for not having in the product, including integration with the Google Apps cloud-hosted communication and collaboration suite.

"That fix is imminent, in a matter of days," said Vic Gundotra, a Google engineering senior vice president who joined Brin on stage.