Google notes social failures, and touts its social advances

01.06.2011
Just as Google releases its to the Web, many industry watchers are scratching their heads after hearing former CEO Eric Schmidt admit that he missed the boat on social networking.

Wednesday announced that the +1 button, which began rolling out on Google search in March, is now available throughout the Web. The Google +1 button lets people recommend content to friends while getting information on what others like.

"Sometimes you want to +1 a page while you're on it," wrote Evan Gilbert, a Google software engineer, in a . "

"After all, how do you know you want to suggest that recipe for chocolate flan if you haven't tried it out yet? Today, we're releasing +1 buttons to the whole Web. As a result, you might start seeing +1 appear on sites large and small across the Internet," Gilbert added.

Gilbert noted that Google has partnered with a few sites, including The Huffington Post, Best Buy and The Washington Post, whose users will soon see +1 buttons popping up.

"+1 is as simple on the rest of the Web as it is on Google search," said Gilbert. "With a single click, you can recommend that raincoat, news article or favorite sci-fi movie to friends, contacts and the rest of the world. The next time your connections search, they could see your +1's directly in their search results, helping them find your recommendations when they're most useful."