is aimed at ensuring that business websites are optimized for smartphone users. Since Google is also behind Android and Google Mobile Ads, it has a vested interest here. This doesn't make the site less useful, but it does make GoMo a lot like the mall Santa--a free experience that encourages you to shop in the immediate area.

Start With the Gomo Meter if your website is optimized for mobile devices. If not, it will give you a free, customized report on what you need to do. The Gomo Meter takes four factors into account:

For instance, for my business, I have to make my website's text visible without requiring pinching or zooming. While the report doesn't tell you exactly how to fix an issue, you can hand it to a Web design company to take very specific action.

End With Best Practices

If you really want to streamline your site for mobile, GoMo offers 10 best practices. Beyond the top four on the Gomo Meter above I'd rate "make it local" as the most important. Including your address and phone number on your home page used to be considered a bad idea; it's now necessary for mobile optimization. You'll also want to include a map for navigation and a GPS locator if your budget allows.