computerwoche.de

Archiv

Good News! OLED TV Prices Will Fall Fast

11.05.2012
A 55-inch OLED TV priced over $8,000 in the second half of 2012 may cost closer to $2,300 within two years, a dramatic price reduction that would make the sets accessible to mainstream buyers.

That's according to a price forecast from research firm NPD DisplaySearch, which predicts a significant and steady decline in OLED TV prices starting soon after the sets debut.

Samsung today announced that its will be available in Korea for around $9,000 in the second half of 2012. The company didn't say when its OLED TV will arrive in the U.S.

Acknowledging a "great deal of uncertainty" surrounding prices of large OLED TVs, NPD DisplaySearch says the price of a 55-inch OLED model could drop roughly 50 percent to around $4,000 by the end of 2013, and continue falling to the $1,500 range by the end of 2015.

Ultra-thin OLED TVs feature vivid colors, deep blacks, and superior clarity and contrast. Simply put, they display a prettier picture than today's LCD/LED and plasma TVs.

LG Electronics also plans to launch a 55-inch OLED TV with a price tag in the $8,000 range. Maeil Business Newspaper of South Korea that LG would unveil its OLED set at the Cannes Film Festival in the second half of May.