Customers who bought the couponless game are being offered a $50 gift card and a "Buy Two, Get One Free" used game purchase coupon.

The mea culpa comes after the company landed in recently when people found out it had pulled coupons from the PC version of for a free OnLive version of the game worth $50.

While GameStop understandably didn't want customers trying out a competitor's cloud gaming platform, gamers didn't appreciate the company removing the coupon included in the box by game publisher Square Enix.

Square Enix has since said it never told GameStop about the coupons in advance and agreed to take back any unsold copies to remove the coupons itself.

As reported by , GameStop's CEO, Paul Raines, sent an email to customers apologizing and saying the company wants to win back their trust.