Finally: A truly magical iPad

17.03.2012
Everybody's excited about the new 's high-resolution screen. But ultimately, the is just a pretty face. It can't do anything that the screens on previous models couldn't do.

In fact, just about all of the features that are considered "new" in the new are really just bigger helpings of the old capabilities: More pixels on the screen. More graphics performance. More megapixels in the camera. More megabits per second with the mobile broadband connection. There's more of everything. But what's fundamentally different?

One of the least appreciated new features is one that truly brings entirely new capabilities to the iPad. That feature is support.

One common complaint about 's mobile devices by fans of alternatives, such as those based on , is that Apple is slow to include new technologies. And it's true. In fact, Apple's industrial design chief, Jonathan Ive, told a British newspaper this week that Apple's competitors don't succeed like Apple does because they're too " ." Those are the wrong goals, he said.

In other words, new technology isn't a goal at Apple. Yet the new iPad is the first that supports Bluetooth 4.0. Similarly, the 4S was the first major to support Bluetooth 4.0.

Why is Apple so much more aggressive than other companies with this particular technology?