Feds Finalize Deal with College Saving Service Upromise Over Privacy Violations

03.04.2012
The U.S. Federal Trade Commission Tuesday with Upromise, a college savings service, to settle charges that it collected personal information from consumers without adequately disclosing the extent of the date that it was collecting.

The settlement [] requires Upromise to:

In a , the FTC said that Upromise offers consumers a membership service that allows them to save money for college. When consumers buy goods or services from Upromise partner merchants, they receive rebates that are placed into consumers' college saving accounts.

In its complaint against Upromise, the FTC alleged that to allow consumers to identify and select merchants that would provide rebates, Upromise's website offered a "TurboSaver Toolbar" that would highlight partner merchants in consumers' search results.

When downloading the toolbar, the complaint said, consumers saw a message that encouraged them to enable the "Personalized Offers" feature of the toolbar, which Upromise claimed would collect information about the websites they visited "to provide college savings opportunities tailored to you."