The social network also is allowing businesses to add unique codes to their ads for better tracking of ad results. Facebook also noted in an email to Computerworld that the service will remain free to the users who claim the deals.

Facebook Offers is a service that enables businesses to post an offer, such as a restaurant or movie discount, on their Facebook page. While the service has been available for some time, businesses that want to push those offers to other Facebook users will now have to pay a fee.

Industry analysts say the move is good news from the company, which has been tarnished since its in May. After industry and financial analysts had widely speculated that the social network's stock price would skyrocket from an opening number of $38 per share to upwards of $70 or $90, 's stock sank to below $20 a share.

As of 2:45 p.m. ET on Friday, Facebook's stock price was $22.89.

Since the IPO, Facebook has lost some of its luster and some industry observers have even talked about Facebook co-founder and CEO Mark Zuckerberg stepping down to let an experienced business person lead the company.