However, that won't be an easy task for the social networking company.

While figuring out how to make money off of mobile users is a tough job for any Internet company, it's something that Facebook has characterized as .

"Figuring out how to do that has really been elusive," said Brad Shimmin, an analyst with CurrentAnalysis. "People want simplicity and speed on mobile, and advertising gets in the way of that... [Mobile users] are trying to quickly get information while they're on their way somewhere. So you can really alienate them because they have no patience."

And that's a big deal, because this past May industry tracker comScore reported that Facebook users now are spending more time accessing the social network from their mobile devices than they do from desktop browsers.

Facebook CEO Mark Zuckerberg talked about the importance of mobile to Facebook's strategy in an published Thursday.