The new free offering, called , taps the talents of social network information curator to massage information culled from Facebook Page Insights and the "People Are Talking About This" metric--a number derived from "likes" of a page, post or other content, comments and tags.

It also uses aggregate mentions to measure the volume of unique people talking about the candidates on Facebook each day.

On CNN's , candidate buzz can be sliced and diced in a number of ways. You can see talking trends in your state, for instance, or break them out by gender, age, or time period--last 12 hours, last day, last three days, or last seven days. That data is also used for charts and graphs about the information displayed on the page.

In addition to providing candidate buzz on the 'Net, information from Election Insights will be used by CNN in television broadcasts. It will be a regular feature on "The Situation Room with Wolf Blitzer."

"By teaming up with Facebook and Mass Relevance, we can effectively gauge the buzz surrounding this election and deliver it to CNN Digital users, literally as it's happening," said CNN Digital Senior Vice President KC Estenson in a statement.