EXCLUSIVE - JAPAN, Pt 3: Customers look to vendor for guidance, says VMware

09.07.2012
While it helps for a vendor to be a recognised multinational in Japan, the relative conservativeness of local customers means that they still need to put it in a bit of legwork together with their resellers.

The Hamamatsucho, Tokyo-based branch of VMware may have the technologies, but according to VMware Japan marketing director, Katsushi Shinohara, convincing customers about the viability of those solutions is a different matter.

Japanese technology provider, Qualica, is an example of a Japanese company that came to VMware for an IT solution that would transform their operation.

Qualica is significant in that it is not a large multinational corporation, but a domestic IT systems integrator that has exclusively operated in Japan since its establishment 30 years ago.

As for what attracted this typical Japanese client to look at VMware's solutions, Shinohara says it was due to the strong image VMware has is the local marketplace. "The high stability and reliability of VMware products was what initially caught their interest," he said.

"Additionally, the strong support provided by VMware's professional service was another consideration." When Qualica consulted with VMware about how to transform their business, namely in the areas of efficiency and productivity, the discussion ended on VMware's vSphere and View solutions.