Epicor Software provides enterprise business software solutions to the midmarket and Global 1000 companies. The company is encouraging retailers to employ more creativity and strategy in their mobile marketing efforts.

Randy Tofteland, executive vice president, retail software for Epicor, said the demonstration will show how retailers can innovatively leverage text messaging functionality that are different and more strategic when compared with how the vast majority of retailers are using it today.

Even though retailers have an opportunity to leverage mobile messaging for tremendous impact, they need to inspire consumers to take action outside of just reading the text.

Tofteland added that consumers are choosing text messaging, and this indicates their interest in receiving information and offers about a brand. In the U.S., there is a very high read rate for opt-in text messages but many retailers are not tapping this opportunity and are still using ineffective or underwhelming text messaging efforts that are not proving successful in driving revenue or conversion.