Enterprises to increasingly invest in mobile through 2011

25.03.2010
Organisations are ramping up both business-to-employee (B2E) and business-to-consumer (B2C) mobile spending, according to Gartner, which says that investments in mobile applications and technologies will increase through 2011.

The analyst firm has identified 10 mobile technologies that will evolve significantly through 2011 and expects this evolution to impact both short-term mobile strategies and policies.

Gartner has highlighted certain technologies and according to Nick Jones, vice president and distinguished analyst at this firm, every organisation should focus on them for growth and success.

He expects several customers or employees to adopt the following technologies and believes they will address particular mobile challenges that organisations will face through 2011: Bluetooth (3 and 4); The Mobile Web; Platform-Independent Mobile AD Tools; Mobile Widgets; App Stores; Enhanced Location Awareness; Cellular Broadband; Touchscreens; Device-Independent Security; and M2M.

Gartner predicts two new Bluetooth versions to emerge by 2011. While Bluetooth 3 will introduce 802.11 as a bearer for faster data transmission, version 4 will enable communication with external peripherals and sensors. More than 85 per cent of handsets shipped globally will include some form of browser by 2011 and the popularity of mobile widgets will increase by the same period.