To top it off, its original franchise is a hit, and at least the publisher tried with . But I digress. EA president Frank Gibeau says the change was a conscious decision, when speaking to Variety on Monday.

"We found a few years ago that we had a set of problems where EA's reputation became one of just doing sports games, sequels and licenses and the market was reacting to newer properties like and ," Gibeau told the movie rag. "At the same time, movie and sports licensors started jacking up their rates and it was becoming less profitable to chase licenses."

What's more, EA estimates that more than 50% of their development work is now focused original games. Nice -- you can only go so far with that "if it's in the game, it's in the game," motto.