Why, you ask? Well if you've ever watched amateur videos uploaded onto YouTube you know that they look, well, like amateur videos. And what's more, amateur videos are inherently limited because YouTube in its current form lacks the capability to have multiple people collaborate and work on editing a video together. It's literally YOUTube, as in, "You film it, you upload it, you edit it and you post it."

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WeVideo, on the other hand, puts a definitive "We" into the picture. Imagine that you and a couple of your friends are attending the Consumer Electronics Show and you want to put together a compilation video of all the cool new gadgets you see. The standard operating procedure would be to have everyone film their pieces individually and upload them onto YouTube individually. WeVideo, on the other hand, lets you upload your work onto your account and then invite users from other accounts to post their videos and edit them all together in a nice shiny package.

WeVideo also has a built-in cloud-based video editing system that lets you add music, transitions, titles and other video staples that will make amateur videos look more professional. The editing interface is a standard drag-and-drop model that WeVideo CEO Jostein Svendsen says was developed to be used as part of educational programs for students in Europe. The hope, he jokes, is that if children are able to work with it then even adults might be able to grasp it.

Svendsen also says that utilizing the cloud has allowed WeVideo to offer a collaborative service that provides faster rendering and more storage than any other online video-posting service.