Dell's unique channel model makes it possible for the customers to see the products on the retail shelves and then place an order for the preferred model with the choice to customize the looks and configuration of the unit.

"The Exclusive Dell Store is a step towards enhancing the overall purchase experience for consumers in India. We have rapidly increased our presence in the consumer market here with new products and by expanding our reach. With the launch of Dell exclusive stores, we offer our customers the touch & feel for Dell branded products within a unique shopping experience," said Mr. Mahesh Bhalla, Director -- Consumer Sales, Dell India.

"Consumers today interact with a brand through multiple touch-points. We offer a unique buying proposition to consumers - the ability to personalize products uniquely to their individual requirements, and to buy through the channels they find most convenient.

The opening of the Dell Exclusive stores in Coimbatore and New Delhi today marks an important next step in the rollout of our multi-channel model in India, and supports our brand tagline of Yours is Here", said Mr. Girish Mehta, Director -- Consumer Marketing, Dell India.