Since the , users have flooded discussion forums and blog comment sections to mostly criticize iGoogle's facelift.

For example, at the section of the official Google Web Search Help discussion forum, users have created more than 800 discussion threads.

Many of those threads have tens of messages, some even more than 100 messages, a sign that passions are running high among iGoogle users upset that their personal portal page to the Web has been altered in ways they don't like and without any prior warning.

In iGoogle, as in similar "home page" services from competitors, users can aggregate information, "gadget" Web applications and syndicated feeds, so that it serves as a sort of central hub of their online activities.

Personalized home-page services such as iGoogle are increasingly important for Google and its Web portal rivals -- including Yahoo, AOL and Microsoft's MSN -- as they fight it out for the attention of consumers online by consolidating their chosen services on a single page.