Reading Room's director, Sarah Vick, spoke to about the company's success, saying the decision to expand operations from the UK into Brisbane was an easy one to make.

"Because lots of people are working in growing businesses, and because the city is a very friendly place to be, it has been really easy to network and meet like-minded people," she said. "Brisbane is developing a worldwide reputation for its focus on innovation and technology and it's a really exciting time to be here."

With collaborative technology , Vick said Reading Room had recently undertaken a joint project with the Queensland University of Technology (QUT).

"In conjunction with a team of students undertaking a Masters of IT at QUT, we have just completed the research phase of a project to analyse and recommend solutions for effective internal social networking," she said.

"We have been so impressed with the results of the research that we are continuing with the project into a second implementation phase where the students work closely with us to trial and evaluate their proposed systems into our work processes."