They're turning .

Let me say that again, in case you missed it: They're turning .

This is the way the world ends, not with a bang but 140 characters of pure drivel.

For reasons that are only clear if your brain has been overexposed to cathode rays, two Hollywood production companies are cooking up an unscripted show built around the micro blog. :

The San Francisco-based web phenom has partnered with Reveille and Brillstein Entertainment to develop an unscripted TV skein described as "putting ordinary people on the trail of celebrities in a revolutionary competitive format."