Verizon says that who also subscribe to the company's FiOS TV and Internet service will be able to without any additional hardware. Better yet, Verizon says it will start delivering to the boxes live, multi-channel streaming HDTV, integrated with Kinect.

This partnership is part of Verizon's "borderless lifestyle" concept in which old technology barriers are shattered, and consumers are given the freedom to connect with what they love on all of their favorite devices.

"The Borderless Lifestyle is about erasing old technology boundaries and freeing consumers to enjoy entertainment on their own terms," Verizon Vice President of Consumer and Mass Business Product Management Eric Bruno said in a statement.

"FiOS TV on the Xbox 360 will tap into the magic of Kinect to transform the way people interact with TV, providing a game-changing entertainment experience for our customers."

Comcast says it intends to deliver On Demand programming from its Xfinity service. "Through our partnership with Microsoft, we'll offer our customers a unique and innovative way to discover, control and experience thousands of On Demand programs from leading networks and studios, using unique features like Kinect's voice and gesture controls," Comcast Executive Vice President and Chief Technology Officer Tony Werner writes in a company blog.