Download Color for your or phone equipped with GPS and, once you take a photo using it, it'll be added automatically to a group album along with pics taken by anybody within 150 yards of you. That includes strangers. There's no need to register with Color or do anything, apart from type your first name when prompted. Color doesn't need to raid your Facebook contact list. The whole point is to create new connections.

Privacy is , of course, but there's no pretense at anything else. However, assuming Color becomes so popular that everybody uses it, you have to hope that your mother's 80th birthday party doesn't clash with the orgy your neighbors are throwing in the apartment above. That could make for a very interesting Color album.

Albums can be shared on Twitter and Facebook too, although they're actually hosted at the Color website.

Talking of which, the people behind the app have managed to , which must have been breathtakingly expensive. However, I'd be surprised if they stick with the name. The rest of the English-speaking world spells color with a U, and there are hundreds of products called Color out there. Trying to search for the company's website via Google was practically impossible when I tried.

In fact, finding out anything about Color is tricky. The people behind it are very sparing with words. They suggest a few uses for the software: "For parties, play dates, lunch?" That implies they see it as a leisure tool, but a little imagination shows how it could be used elsewhere. There have even been suggestions it could be used in a disaster scenario, such as an earthquake, where rescue workers should easily share pictorial information. It could revolutionize news gathering.