The new package is called CA Service Management Accelerator and is CA's attempt to formalize and expand its current ITIL-related products and services, said David Hurwitz, vice president of product marketing for business service optimization.

CA software to automate ITIL functions is "very profitable for us, and CA customers want to move up the ITIL maturity curve more than ever. ITIL is very hot right now," he said.

The U.K. Office of Government Commerce developed the ITIL model in the mid-1980s, following the quality management trends of the time led by quality guru W. Edwards Deming and others who created the quality improvement cycle called PDCA, for "plan, do, check and act," said Rob Stroud, director of brand strategy at CA.

ITIL contains many standard descriptions for key processes needed to improve IT service management, but it does not say how to deploy the processes, Hurwitz said. "The approach at CA is that automating ITIL is the quickest route to ROI," he added.

CA Service Management Accelerator includes a new software product, Configuration Management Database r11, which ships in August, Hurwitz said. Pricing has not been announced. It will work within the existing CA Management Database r11 to consolidate disparate sources of IT-related data and present graphical views of configuration information on servers, switches and even applications.