Many questions about the device remain, but gadget enthusiasts said they hope it will give them easy access to e-books, music and movies from Amazon's online market. For many of them, however, price will be the determining factor, and for under $300 several said they may be willing to take the plunge.

The tablet . It will have a 7-inch back-lit screen and run a customized version of Android developed by Amazon, according to the news blog TechCrunch.

Amazon hasn't said how much the device will cost, but some observers have speculated it will come in under $300. Forrester analyst Sarah Rotman Epps that Amazon may be willing to sell the device at a loss, as a way to move its books and other content, and could therefore hit that price point.

Parris Lilly, a radio host and managing editor of Talking About Games in Temecula, California, said he would likely purchase the device at $199, but may be willing to go as high as $250. As an owner of Apple's iPad, iPad 2 and Hewlett-Packard's short-lived TouchPad, he's not lacking in tablets.

"The rumored 7-inch form factor for easier e-book reading, along with Amazon's integrated media services, are my focus on this tablet," Lilly said. "I look forward to the Kindle e-reader and Amazon cloud music player."