The Sydney showcase is the third globally after London and New York and the first of five planned for the Asia Pacific region.

BT has a big name internationally, but its local marketing efforts have been almost exclusively targeted at multinationals with offices in Australia because of its global footprint.

Managing director of BT Australasia, Paul Migliorini, said the company is a leading supplier of network solutions to multinationals in Australia, but is looking to engage with more local CIOs to expand into the enterprise.

"The Asia Pacific region is the leading global market for growth and we will be looking to hire some 50 people over the next couple of years," Migliorini said.

BT services the top 400 to 500 multinationals and its enterprise businesses is serviced through channel partners.