Bronx cobra a Twitter sssensation - and business opportunity

31.03.2011
An adventurous but deadly Egyptian cobra this week created an for a few businesses clever enough to take advantage of the Twitter sensation.

The highly venomous snake slipped away from its enclosure at the Bronx Zoo last Saturday and caused a ruckus as news of the missing snake spread. The cobra, which was , became New York's newest celebrity.

Actually, the 20-inch-long snake became a celebrity, as well, after an anonymous Twitter feed appeared on Monday. Since then, the "snake" has posted tweets about visiting the Statue of Liberty, singing White Snake at a karaoke ba, and the trials of trying to catch a cab.

"On top of the Empire State Building! All the people look like little mice down there. Delicious little mice. #snakeonthetown," @BronxZoosCobra tweeted.

And adding to New Yorkers' fears about the snake's whereabouts, @BronxZoosCobra also tweeted, "If you see a bag of peanuts inexplicably moving along the ground at Yankee Stadium today. Just ignore it. It's probably nothing."

The twitter feed's timeliness and wit gained it more than 207,000 followers.