Leveraging its significant market share in Fibre Channel SAN switches, Brocade's service offerings are already gaining traction in Australia with the company set to announce its first appointment to head up the division locally.

The company will initially employ five staff across the region with APAC regional director Deb Dutta confirming work has already begun with Australian customers to implement Brocade's new offerings.

To provide direct customer support, Brocade is establishing a new telecall center in either India or China.

"We are serious about services and believe this is an opportunity to put our SAN experience to use," Dutta said.

Refuting claims the company is simply following in the steps of EMC or Network Appliance, Dutta said services become relevant when a vendor acquires a level of expertise in a specific area.