BigAir aims high-speed wireless at big business

31.05.2006
While many Australian broadband ISPs eagerly follow the progress of ADSL technology to even greater upload and download speeds, wireless broadband has been left in the dark, according to BigAir CEO, Jason Ashcroft.

"Wireless broadband is an attractive alternative, it just hasn't had the same time to mature in the marketplace that DSL has," he said.

Ashcroft said that wireless broadband was "perfectly positioned" as a business-grade service because of its independence from Telstra networks and its symmetrical broadband capability that can reach up to 100Mbps both up and downstream.

"We are much better positioned than ADSL2+ providers because of their dependence on ACIF and Telstra, he said. "On top of that, they're boasting about offering 2.5Mbps upload speed [known as Annex M] which has been our entry level service for ages."

BigAir targets businesses that require high-speed symmetrical broadband. The company provides wireless plans with speeds ranging from 2 to 100Mbps.

"It's taken some time to get traction and to raise awareness of wireless technology but the response we're getting from the business market has been great," Ashcroft said.