McLaren said these technologies, and the company's increased relations with its customers, has enabled its evolution and financial development of 30 to 40 per cent per year.

"The primary destination to go to today in terms of trying to get to Cloud is to virtualise effectively and to start figuring how you can manage with the same infrastructure, your private as well as public Cloud capability," he said.

He said it comes off the back of more organisations finding the need to store stuff efficiently and cost effectively.

McLaren added that for partners, there needed to be services attached to the offerings to get it up and running.

He said the days of customers looking for partners to be fulfilment arms had disappeared. This has been replaced by the need for trusted advisors.