Avaya Channel Partners Predict Strong APAC Growth in 2011

10.12.2010
Avaya reveals a very positive outlook for the enterprise communications and collaboration industry across Asia Pacific, with the announcement of the results of a survey conducted among delegates of the annual Avaya Connect Asia Pacific Partner Conference in Macau.

In an overwhelmingly positive response, 78% of attendees viewed the general business environment as either more or much more positive than a year ago, and fully 97% expecting business growth for themselves in 2011. Indeed almost 2 out of 3 respondents (64%) predicted their business would grow in the high single or even double digits in the coming year.

Over 200 selected individuals representing 84 of Avaya's most strategic channel partner and distributor organizations from 15 countries and territories across the Asia Pacific region attended the event, designed to enable Avaya and its channel partners to address strategy, go to market models, new initiatives and common goals for the year ahead.

"These results speak volumes about the return of business confidence in Asia Pacific," said Francois Lancon, President, Asia pacific, Avaya. "We have already seen significant growth for Avaya in APAC in 2010, and that looks set to continue in 2011, as we pursue our aggressive target of doubling our APAC business in 3 years. We are confident that Avaya's people-first approach to technology, and the strong Avaya Connect channel partner community we have built in this region, will help us to greater heights in 2011."

FSI PREDICTED TO BE BIGGEST GROWTH VERTICAL

Among those surveyed, 62% named the financial services and insurance (FSI) sector as one of the top two verticals likely to drive the highest growth in enterprise communication spend with them in 2011. In addition, 42% thought the telecommunications and IT industry would be a key customer segment, 35% saw government spending on communication technology remaining strong and 27% saw growth from manufacturing companies.