The ways and means of achieving this can be as simple as a retail website, or as personal as the development of apps to bring your products and services to customers in as engaging a way as possible. It can be as simple as an active Twitter account, or as complex as location- and preference-based smart marketing. If you are a car manufacturer, then what work are you doing to integrate into in-car control systems, and are you ?

Perhaps you don't think this is relevant to your business. If so, think about these 10 notions:

I could go on and on, but 10 examples is probably enough to justify my argument: that whatever industry you happen to be in, you're well-advised to think how to deliver a mobile customer-facing strand to your business offer. You need to go to where your customers are, if you want to maximize your business.

What's important about these assertions is that it isn't enough to condemn mobile initiatives as nothing more than a small province for geeks. Even hardware supply and small grocer's shops could make moves to exploit this new age, think about:

All these things are possible.