He made the announcement to employees in a video - not only announcing the pay rises, but also awarding them three months early.

Apple Store staff were supposed to get raises on 30 September of this year, but now the date has been bought forward to 30 June.

The size of the rise is dependent on a number of factors including the individual store sales performance and the employees current salary. Employees can expect to be awarded between 1% and 5% of their salary, writes .

Apple CEO Tim Cook has further incentivised Apple Store staff by promising them Mac and iPad discounts.